Affordable Digital Marketing Solutions For
Florida Black Lawyers and Attorneys

Content builds relationships. Relationships are built on trust. Trust drives revenue. — Andrew Davis
Affordable Digital Marketing Solutions For Florida Black Lawyers and Attorneys

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NOW THE #1 RANKED AGENCY FOR BLACK LAWYER MARKETING AND BLACK LEGAL MARKETING

 NOW THE #1 RANKED AGENCY FOR BLACK LAWYER MARKETING AND BLACK LEGAL MARKETING

ABOUT LEE BROOKES
CEO, Black Law Firm Marketing Agency

Black Law Firm Marketing is a Proud Member of The Legal Marketing Association
I originally began working for generic Digital Marketing Agencies that focused on serving all small, medium and large businesses. 

However, I found that through more than 10 years of collective experience both in the digital space and other industries, that Black Lawyers and Black-Owned Law Firms have been severely underserved, and overlooked. 

I therefore started this agency, with the specific mission to connect Black Lawyers, and Black-Owned Law Firms with the clients that they are seeking to help through our 7 Phase Legal Marketing System.

"It doesn't matter if a million people tell you what you can't do, or if ten million tell you no. If you get one yes from God that's all you need." Tyler Perry

How We Help Our Florida Black Lawyer Clients

At Black Law Firm Marketing Agency, we strive to provide our Florida Black Lawyer clients with the most innovated results-driven solutions, through our 7-Phase Legal Marketing System

In our Legal Marketing System, we have combined all of the most results-driven digital marketing activations into one concise program, that will allow us to drive the maximum amount of traffic to your site, convert more website visitors into new clients, and continuously generate an unlimited flow of leads for your Law Firm each month.  

Through interactive communication, transparency, and consistent results, we aspire to not only be your agency of choice, but to also become your long-term marketing partner in establishing your thought-leadership and notoriety within your local Florida market. 

In our quest to become the industry standard in Digital Marketing Solutions For Florida Black Lawyers and Black-Owned Law Firms, we have invested in the latest industry-leading digital marketing tools and technologies to offer our esteemed clients such as yourselves, with the highest level of customer service and efficiency in order to continue earning your trust, and your business. 

Our Philosophy On Digital Marketing

Affordable Digital Marketing Solutions For Florida Black Lawyers
I think the easiest way to sum up the broad term of digital marketing is defining it by a series of channels that Legal Marketers are using to target their clients on digital devices. So it's everything from social media marketing, to email marketing, and everything in between. 

Digital Marketing has really changed the practice of marketing almost completely. We went from an age where people were focused on a few specific channels offline, in newspapers and billboards and interactive things like TV and radio, to a very wide spectrum of channels like social affiliate marketing, email marketing, automation, paid media, SEO, and endless amounts of other digital marketing channels. 

Thus, it's more important than ever to have a Legal Marketing specialist in each one of these channels as your Law Firm grows, and if not, at least to be putting some effort into each one of these channels because customers today are really everywhere.
  • WHAT IS SEO?

    SEO is search engine optimization. And that involves the process of editing both onsite and off-site website elements to improve your chances of showing up higher in search engine results pages for important keywords. And the reason why SEO is so important is that it is such a major driver of traffic and is often the first time where your potential Law Firm clients can find out about your services for the first time. 


    Thus, if you're able to show up on the top of Google and Bing for profitable keywords, it's very, it's very helpful because then you can drive more awareness and get people to go further through your Law Firm’s website, and take positive actions such as filling out a form, watching a video, or downloading a quality piece of content, in exchange for their contact information, otherwise known as a Lead Magnet.  


    You can write all the great content in the world and have it be structured the right way, have keywords in the right area, and be linking out to other high-quality websites; nevertheless, if you don't have other websites that are related in nature and linking in and providing you a boost to raise you in the search engine results pages, then all of your SEO efforts, is not as effective because Google looks at the backlink profile of the pages, on your Law Firm website very closely. 


    The more high-quality backlinks you have coming in, on a weekly or monthly basis to specifically targeted pages, the better your Law Firm website will perform in Google and Bing.


  • WHAT IS SOCIAL MEDIA MARKETING?

    Social Media Marketing is a way for Law Firms to interact with clients, maybe potential clients in a social natural way. This is typically done on bigger sites like Facebook or Linked In or Twitter. But it can also be done on smaller niche sites that are built more around the community. Social media is like a town hall, it's a place where people go to see their families or to catch up with friends, share stories, even discuss today's latest breaking news or educate themselves. 


    People don't want to be handed a flyer with your sales pitch on it. People want to discuss and engage in things that are relevant to them and interesting to them as a chance for Law Firms to get in touch with these prospects that could be coming in through their sales pipeline as a chance for them to reach out to people that may not know anything about them and be able to discuss what's important to them, to engage in these conversations and to have real discussions about real things that matter to the individual. 


    Social Media Marketing can serve every stage of the buying cycle. To me, there are really two aspects that stand out the most. 


    The first one is the awareness stage, which is where clients or prospects might not know anything about your Law Firm, you're really just trying to get yourself out in front of them. And so you're trying to engage in conversations with them, or you're trying to just find places where they're talking about things that are related to your company. So you reach out to them, and you just make them aware of your company. 


    The second aspect is kind of on the other end of the spectrum, which is more of the customer relations side of things, whether that's support, or just turning your existing clients, your most loyal ones into brand advocates or brand ambassadors. I

    f there's one thing to remember with social media marketing, it's to be real. Be yourself and have a personality. People don't want to engage with something stiff or just a logo. They want to engage with a human. So be a human being, be natural and be social, and your Law Firm will reap the benefits. 


  • WHAT IS CONTENT MARKETING?

    Content Marketing is blogs, it's ebooks, podcasts, videos, it's anything that you can realistically consume. On a more kind of philosophical level, what it really comes down to is providing free or additional value to your Law Firm’s target audience. One of my favorite forms of content marketing is utilizing the power of voice, both in podcasts, vlogs, audio blogs, and other rich media. If you are listening to this, you are a testament that it indeed works.  


    I think that content does three things primarily provides inspiration, it provides information, and it is entertaining. And there's always going to be overlap. Each of those plays a very important role in helping to solve your prospective client's pain points through the free content that you share and provide. If it's new information, perhaps it's providing a new piece of data that allows them to make an informed decision, perhaps that informed decision is hiring your Law Firm, as you would have established yourself as the specialist or thought-leader in your particular law practice area.


    If it's inspiration, maybe it's showing them what they can accomplish, when they actually address that pain point with that new information that they have. Of course, it has to be entertaining, because our attention span as business professionals continues to become shorter and shorter as technology advances. Thus your content needs to be engaging so that your audience can remain glued and focused on your message. Many people believe the following sentiment… Okay, I'm gonna put this blog out there, it's super high quality, it's this great story, it's great information... and then everyone's gonna find it on the internet. 


    Sorry to say it...but it doesn't quite work that way. You have to allow people to share it, you have to distribute it on social media or on other distribution platforms. There are a number of options to choose from both paid and organic, so you need to make sure that the content is being distributed in a way that your audience can find it. It’s not only crucial for you to understand why you are distributing your content but even more importantly, to know how it's working and why it's working. 


    If you're looking at bounce rate, or you're looking at traffic, or whatever it is, that's going to be a very, very different kind of measurement than if you're trying to measure for retention, and how your existing users are engaging with the content that you already have. If Legal Marketers are defining their content success metrics or KPIs in a more specific way, then they'll be able to actually measure the kind of success that they're looking for.


  • WHAT IS UX DESIGN?

    If you're doing user experience design every time you ask yourself the question, can this be easier? It begins by putting yourself in your user, or your Law Firm client’s shoes. So one of the words that user experience designers talk about a lot is empathy.


    I always put myself in the shoes of my Black Law Firm Marketing Agency Clients, I always think from their perspectives about what they need, how I can help them to solve their problems. So by solving their problems, I am also helping the business to grow as a Legal Marketer.  And that's really the start of any good product or service....which is building a positive experience. 


    The beginning of any good design process is to ask yourself, What do my Law Firm clients need? 


    What are their pain points? And how can my Law Firm help them overcome an issue they're having today?


    Everything they see, and every feeling they have on your website, and marketing campaigns is all user experience, and can thus have a tremendous potential influence on whether or not a client will choose your Law Firm or your competitor.  


  • WHAT IS PAY-PER-CLICK ADVERTISING?

    PPC or Pay per click advertising is essentially a form of bidding on an auction. It's also referred to as CPC, or cost per click. And it's opposed to things like CPM, which is cost per mil, which is paying based on 1000 impressions of your Law Firm’s Google, Facebook, Instagram or LinkedIn ad. There is also, cost per view that's used on YouTube or other video networks that you pay based, again, on usually 1000 views of your video for example. 


    PPC kind of became a term that was outside of the auction, and it was basically more just about the type of advertising and not necessarily the auction itself. So people started calling some agencies, PPC agencies, or I do PPC and that sort of thing. More recently, PPC has kind of gone out of fashion and that people more accurately say, cost per click when they're actually referring to an auction, and then sem when they're talking about search engine marketing, because that's just more accurate, or SEO when they're talking about search engine optimization, which is not paid. 


    We will go through Search Engine Marketing, and Search Engine Optimization in another video, and we’ll explain why they both should play an important role in your overall Digital Marketing strategy, in order for you to maximize your Law Firm’s overall results. 


  • WHAT IS A LANDING PAGE?

    Think about all the data that you know about the user, maybe that's the first time they've come to your Law Firm website or maybe they're a repeat user. In either case, that experience should be different and should be thus be emulated on the landing page. So if you have a landing page that you know is based on, whether they're a first-time user of your service, let them know more information, maybe serve them a video. Again, that's where that personalization aspect comes into it. Landing pages are critical to the first impression that you have with the user or a potential client for your Law Practice. We call this, the storefront mentality. 


    Therefore, your Law Firm’s landing pages should be dynamic enough, to capture the interests of the user immediately, and get them engaged either through videos, quality downloadable content, or some other call to action that will guide them down your sales funnel. 

  • WHAT IS LANDING PAGE OPTIMIZATION?

    Landing Page Optimization for your Law Firm is almost like carving a statue in a way. Where you sort of have an idea about what the perfect landing page is going to look like for your Law Firm. And thus slowly, you make all the little cuts until this shape begins to emerge. 


    Similar to a sculptor's never-ending quest for perfecting his or her sculptor, as a Legal Marketer, you should be constantly making the little changes that are needed, and measuring the results of those changes, in order to maximize your Law Firm’s conversions.

  • WHAT IS A/B TESTING?

    Some in Legal Marketing get stressed out when it comes to AB Testing, as a lot of people think about multi-variant testing, which is trying to work with multiple variants on a web page, digital marketing ad, or other activation, instead of just testing perhaps two things. 


    For us, as Legal Marketers, we believe that A/B Testing is about looking for instance at a title on a page or an image, and then asking the question of whether or not that image or title is going to help potential clients make a decision about opting in or whatever the goal or main call to action is of that specific campaign. 


    Changing around the variables, colors, headlines, and experimenting with different call-to-action verbiage, is what we feel AB testing is about. My advice to you and your internal Legal Team is to start really simple. Pick one thing, test it and make sure the sample size is large enough to give you a meaningful result, and thus provide you with actionable steps to help achieve better results for your Law Firm. 

 OUR 7-PHASE DIGITAL MARKETING SYSTEM

OUR 7 PHASE DIGITAL MARKETING SYSTEM

FREE Digital Marketing Blueprint For Law Firms

PHASE 1

FREE DIGITAL 
MARKETING BLUEPRINT

Search Engine Optimization For Black Lawyers

PHASE 2

SEARCH ENGINE
OPTIMIZATION

Landing Page Optimization For Black Lawyers

PHASE 3

LANDING PAGE
OPTIMIZATION

Email Marketing Automation For Black Lawyers

EMAIL MARKETING
AUTOMATION

FREE Digital Marketing Blueprint For Law Firms

PHASE 5

PAY PER CLICK
ADVERTISING

Search Engine Optimization For Black Lawyers

PHASE 6

SOCIAL MARKETING
MANAGEMENT

Landing Page Optimization For Black Lawyers

PHASE 7

ENHANCED
WEB ANALYTICS

FREE Digital Marketing Blueprint

SOME OF OUR MOST RECENT CAMPAIGNS

WEBSITE TRANSFORMATIONS

Web Design For [STATE] Black Lawyers

LANDING PAGE OPTIMIZATION

Landing Pages For [STATE] Black Lawyers

SOCIAL MARKETING MANAGEMENT

Social Media Marketing For [STATE] Black Lawyers

PAY PER CLICK ADVERTISING
(Facebook, Instagram and Google Ads)

Pay Per Click Advertising For [STATE] Black Lawyers
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