The Top 10 Business Limiting Social Media Mistakes Made By Law Firms - Mistake #2

The Top 10 Business Limiting Social Media Mistakes Made By Law Firms - Mistake #2 - Limited Understanding of The Audience

April 21, 2020

Without an understanding of what the preferred social media use looks like for your target audience, you can't possibly begin to reach and engage with them effectively.

You may have a firm grasp of who your customer is and how they behave offline, but do you know how they interact on social media? And remember, whether you are involved with them or not, your customers will already be talking about your brand or product.

Which brands do they follow? How do they interact with content? Which types of content elicit an action? Which social networks do they use most? When are they online? What are they talking about and sharing?

These are just a few questions brands should really know before you can hope for significant engagement. Without any knowledge of this, you may not even be concentrating on the right social network that your customer is using!

WHAT SHOULD I DO?

Use third-party tools to monitor how your audience really uses social media, the types of conversations they are having about your brand and topics of interest, where they are having them, and what you can learn from you competitors.This can help to identify people that are in the 'Convert' and "Engage' stages of the RACE framework, as you can actively reach out to them directly.

Monitor:

- Where most engagement comes from e.g. which platform

- Brand mentions (including product names) to see what people are saying about you.

- Campaign or related hashtags

- Sentiment - are you being mentioned positively or negatively?

- Alerts or news of relevance -- engage with it to show authority on an issue

- Your advocates and possible influencers

- What your competitors are sharing and how engaging it is