The Top 10 Business Limiting Website Customer Experience Mistakes Made By Black Lawyers and Black-Owned Law Firms

The Top 10 Business Limiting Website Customer Experience Mistakes Made By Black Lawyers and Black-Owned Law Firms - An Introduction

June 23, 2020

As websites and mobile apps have become so important to all Law Firms, an increased focus on the quality of customer experience of your Law website will pay dividends.

Today, website visitors expect more as they compare you against the leaders from different sectors like Amazon, Facebook, Hubspot or Uber. Yet, often there are common flaws in how the design implemented supports your communications goals and the customer's journey.

This guide explores the most common mistakes and suggests how you can improve your approach.

Consider the growing important of a Customer Experience within E-Commerce, which is no longer just about selling; retailers are investing more in the tools, processes, data and people to personalize the customer experience.

Brands like House of Fraser have appointed Chief Customer Officers with board level ownership of the customer experience across the organization, and User Experience teams have expanded to become Customer Experience teams with disciplines including user research, behavioral analysis and User Experience design.

Research by Adobe and Econsultancy reveals agencies and companies both rate optimizing the customer experience as the most exciting business opportunity.

Our mantra at Law Firm Marketing Agency for managing all digital activity is to Plan, Manage, Optimize and this particularly applies to Customer Experience, since it is all too easy to "just do it" without thinking about your business goals, customers and how best to deliver online content and services.