How To Avoid The Top 10 Business Limiting Website Customer Experience Mistakes Made By Black Lawyers and Black-Owned Law Firms #5 Inefficient Digital Asset Management Impacting Page Speed

Lee Brookes • July 27, 2020
Page speed is an important component of your Law Firm website's UX (User Experience). Not only do slow loading pages reduce customer satisfaction, they also impact conversion, as bounce rates tend to increase as page speed slows down. Furthermore, Google has made page speed an integral part of its mobile algorithm, so poorly optimized mobile pages will send negative quality signals.

Below are common problem for Law Firm websites:

- Failing to serve assets appropriate to the device requesting them g. images not optimized for web, where the file size is larger than required

- Relying on the browser to resize images – the browser still has to load the full image, then check the dimensions you want and resize it locally

- Serving large files to slow connections; assets like video files degrade on slow connections, so you should use device detection to determine when it’s appropriate to serve the content

On mobile every millisecond counts, so even images that are adding 100kb will have a significant impact on performance.

There are several free tools you can use to measure your page performance and compare webpages on your site and versus competitors (see below). More advanced monitoring can be achieved using paid tools like New Relic, Dynatrace and Stackify.

STRATEGY RECOMMENDATION: Select a page speed testing tool and set-up a regular process for page speed monitoring of your Law Firm website.



Select a page speed testing tool and set-up a regular process for page speed monitoring.



Then follow these steps:



- Export the data into Excel and create a page speed chart



- Monitor the chart daily to identify any sudden peaks and drops



- Liaise with your webops/dev team to run diagnostic checks on poor performing pages of your



- Identify potential issues and create tickets to resolve them



- Establish a process of page speed monitoring around new releases (minor and major) to measure impact of site changes on performance of your Law Firm website.



Share by: