STRATEGY RECOMMENDATION: Set granular KPIs for specific site pages and user journeys on your Law Firm Website.
You can make usability/UX a measurement dimension of everything. Let's take the example of site search:
- Search depth
- Click through rate (CTR) from search results
- # zero results searches
- Bounce rate for search results page
- Conversion rate from search sessions
These measures build a picture of how successful search is at engaging and converting customers.
Once you've defined the KPIs you want to measure, ensure your web analytics tools are configured to capture this data and present it in an accessible format.
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